Press Releases

Wednesday, January 8, 2020 / Categories: Press Releases

Press Release - Whitecourt completes Community Training Needs and Labour Force Analysis

Responding to employer-expressed needs, the Town of Whitecourt has completed the Community Training and Workforce Needs Analysis to quantify local labour force strengths, and identify gaps in occupational skills and training.

Whitecourt’s location is an obvious advantage for business; however, understanding our workforce capabilities, and human resource and training needs is a bit more complex.   The Community Training Needs and Labour Force Analysis Report and resulting recommendations will set a roadmap for Whitecourt to become a leader in integrated training and workforce development.

“Thank you to all of the organizations and individuals that shared their time and provided input for this study,” stated Whitecourt Mayor Maryann Chichak.  “Economic development and business attraction and retention is changing.  It used to be about providing cheap land and utilities and now it is about fostering the right talent in the right place to meet business needs.”

Whitecourt’s Economic Development Committee is analyzing the data, and will be forwarding recommendations to Council later this month for implementation throughout 2020 and beyond.

Rhonda Hough, Whitecourt Economic Development Officer, added “This project has provided our team with the tools necessary to develop labour force strategies and action plans that contribute to the future planning of economic development and assist with implementing business retention and attraction initiatives.”

A copy of the report can be viewed on our website at