Press Releases

Tuesday, May 14, 2019 / Categories: Press Releases

Press Release - Whitecourt responds to employer needs

The Town of Whitecourt is taking action, and listening to local businesses and industry.

Whitecourt’s location is an obvious advantage for business; however, understanding our workforce capabilities, human resource and training needs, along with the potential to become a regional training centre, is a bit more complex.  

Responding to employer-expressed needs, the Town of Whitecourt has commissioned a Community Training and Workforce Needs Analysis to quantify local labour force strengths, and identify gaps in occupational skills and training. This information will be used to develop a strategy to strengthen Whitecourt’s workforce competitiveness.  

“Economic development and business attraction and retention is changing.  It used to be about providing affordable land and utilities, and now it is about fostering the right talent in the right place to meet business needs,” said Rhonda Hough, Economic Development Officer for Whitecourt. 

Whitecourt has engaged McSweeney & Associates to develop this strategy.  McSweeney & Associates will be completing a thorough analysis of Whitecourt’s economy and workforce, including interviews with local employers and focus groups for the Town’s leading and emerging employment sectors to get a complete overview of workforce and training needs.  These business visitations will commence the first week of June 2019.

Whitecourt Mayor Maryann Chichak added, “Our Council knows that healthy businesses mean a healthy and vibrant community.  This is a priority for us so to ensure Whitecourt is the go-to place for regional operations, and we hope that many of our businesses will be involved in this project.”