Sponsorship/Partnership Campaign
Interested in being a sponsor at the Culture & Events Centre?
User groups excited to see progress of the Culture & Events Centre

Members of local performing arts organizations and recreation groups had the chance to tour the Culture & Events Centre site on May 13. The tour gave representatives a firsthand look at what their feedback and input has helped to create.
“For years, our dancers and their families have had to travel numerous times a year to participate in festivals and competitions. With this facility, our studio will have the opportunity and access to a stage and space on which we can host quality recitals, dance festivals, as well as proper dress rehearsals,” stated Natasha Douglas, owner of Illusion Dance Co. “This will not only reduce travel for existing members, but will also make dance performances more accessible for those in our region.”
The Culture & Events Centre has been in development for over 15 years; it was originally identified as a top priority in the community in 2008. Over the years, numerous feasibility studies, engagement processes, tours, and designs have been undertaken. All of the organizations represented at the site have been active participants in the planning for several years.
Slated to open in the fall of 2026, the Culture & Events Centre will serve the region and include an arts, culture and convention centre; library; and, Town administration office. The steel frame is up, and exterior wall framing and site work has started.
“Pumpjack Players has been waiting for almost 20 years for a new performing arts facility, so you can imagine how excited we all are,” added Brigette Moore, Treasurer of the Pumpjack Players – Whitecourt Drama Society. “We just performed our children’s production to two sold out crowds so there is a thirst in our community to see live theatre. There is also a large growing interest – particularly with youth – who want to perform or be a part of theatre productions. This new centre will have the latest theatre technology which will open so many doors for the types of productions we can do. We can’t wait to perform our first production in the new performing arts centre!”
“The Society has been fundraising for this facility since 2012 by hosting a variety of shows, concerts and performances,” added Neil Shewchuk, Chair of the Whitecourt & Woodlands Performing Arts Society. “With increased capacity, and a dedicated, more comfortable space specifically made for performances, it’s exciting to think about the variety of events and entertainers we’ll now be able to host right in our own backyard - no need for travel!”
Shane McLaren, a local artist, added “This Centre will encourage local talent to practice their art, and give them a place to display it. It’s a great step forward, and the integration of the facility with Festival Park adds value to both places.”
For construction updates and project highlights, visit www.whitecourt.ca/live/culture-and-events-centre or on the Centre’s Facebook and Instagram pages @CultureandEventsCentre.
For the past 13 years, Whitecourt and Woodlands County have been conducting research and consulting on the options for a Culture & Events Centre, and the Town started contributing to reserves in 2010. Planning has involved extensive public and user input.
The Centre backs onto Festival Park, and includes:
- Whitecourt Administration Office,
- Library, and
- Arts, Culture & Convention Centre.
The Centre will revitalize the downtown core and increase growth and economic development in the region. There are also several synergies (shared space, cost savings) with combining the three components.
"A centre like this can attract business and keep business in our community. It can give Whitecourt a competitive advantage." - Alan Deane, Owner, Whitecourt Stationery
“My tax dollars go towards paying for the operation of the arena, and my family and I have never utilized it. And that’s ok. My tax dollars would also support the operation of the proposed Culture and Events Centre which is something that my family will utilize. And that’s ok too.” - Matt Connell, Resident
Frequently Asked Questions
“The hotel industry in Whitecourt has taken a series of massive hits in the recent years. I firmly believe that an investment in our community, like this, will be a driver for so many local businesses. It will also make Whitecourt a hub for communities around us to come and enjoy events that they would normally travel to Edmonton for. You have the support of businesses in the community. It would be fantastic to see the Town move forward with the project to support these businesses in return.” - James Clouthier, Area General Manager, Holloway Lodging Ltd./ Days Inn & Suites