Whitecourt issues Request for Proposals for naming rights of the Culture & Events Centre
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Whitecourt has launched a sponsorship campaign for the Culture & Events Centre, and is inviting businesses and local organizations to submit a proposal for naming rights of the facility. Submissions as part of this process will be accepted until June 24, 2025 at 4:30pm.
Located in the heart of downtown and at the entrance to Festival Park, the Culture & Events Centre will include an arts, culture and convention centre; library; and Town administration office. With a capital investment of $54 million, this is the single largest project Whitecourt has ever done.
Construction on the Culture & Events Centre started last year, and the facility is scheduled to open in the fall of 2026.
- Roof work, exterior wall framing and site work is underway.
- Exterior wall systems and glazing, slabs, and interior wall framing are scheduled to be complete by the end of 2025.
“Sponsorships help create mutually beneficial opportunities,” stated Whitecourt Mayor Tom Pickard. “Sponsorship revenue will be used to offset the cost of construction, making the facility more accessible. In exchange, participating sponsors will receive increased brand awareness through increased visibility and a positive image for their involvement, support and connection to our region. Whitecourt was extremely successful in our sponsorship campaign for the Allan & Jean Millar Centre, and we’ve already received a number of requests for information from local organizations wanting to be part of this project and its legacy.”
In addition to facility naming rights, there are a variety of other components available for sponsorship, depending on how involved an organization wants to be. Sponsors will gain exposure, boost brand recognition, and demonstrate their commitment to our community. Other sponsorship opportunities include the gallery, multi-purpose rooms, meeting rooms, dressing rooms, green rooms, and an art wall.
Interested in being a sponsor at the Culture & Events Centre?